Case Studies
The Agency's Marketing Platform ensures your home sells in the shortest amount of time and for the highest return on your investment.
Our targeting drives tens of thousands of qualified and motivated buyers to your home before it hits the market. This helps eliminate the risk of your home sitting on the market for an extended period of time, and propels demand — and perhaps an offer — before you list.
Seller Case Study: 35 Prospect Park West, Maisonette
This sale was a landmark. Not just because of the location, but also the story behind it.
I was introduced to the Sellers in August of 2020 where we discussed strategy, pricing, and my team’s value proposition. It would be a few days later that I’d find out the sellers decided that a “building broker” was the way to go and didn’t hire me. I went with grace and wished them well.
Unit 1B launched in September overpriced and in original condition. It sat on the market for three weeks with no inquiries or showings. The Sellers delisted and took the winter to regroup and gave me a call in February 2021 to discuss listing the property. Chastened from the previous experience, the sellers were cautiously optimistic that my team’s approach would yield better results.
In April, I went about repositioning the unit from perception to presentation. I renamed the unit “Maisonette” and then orchestrated decluttering, painting, renovating, and staging over four weeks with Triplemint fronting the costs until closing. New and improved, I launched in May and in only 21 days negotiated a $100,000 over-ask offer. In tandem, I helped them identify and secure a new place to buy elsewhere in Brooklyn and successfully closed on both properties days apart in October 2021.
This storybook ending was the result of trust, proper pricing, presentation, and my ability to create the environment for over-ask offers. It can be your ending as well.
FEBRUARY
Listing Consulation
MARCH
Strategy / Implementation Plan
APRIL
Decluttering / Renovations
MAY
Staging / Listing Goes Live!
JUNE
Signed Contract, $100,000 over ask
JULY
Board Package submitted to Management
AUGUST
Board Interview
SEPTEMBER
Board Approval
OCTOBER
Final walkthrough / Closed!
Seller Case Study: Meet Jason and Cheryl
After two failed attempts to sell their property for a record price with other brokerages, Jason and Cheryl moved over to The Agency’s Marketing Platform. To achieve their desired result, we used our robust data engine and a targeted marketing plan to pinpoint qualified buyers. Our approach yielded 36 engaged buyers and four private viewings. Ultimately we delivered an offer at ask, which was accepted immediately!
155 Perry Street • 2 BR, 2.5 BA • West Village
388,785
Member profiles analyzed
1,195
Total profile matches
36
Introductions
4
Showings
2
Offers
$4,100,000
Sold!
Seller Case Study: Meet William
William was looking to sell his family-owned townhouse in Carroll Gardens when he turned to Tthe Agency and signed up for our Marketing Platform. In the weeks leading up to listing his home publicly, William put our Marketing Platform to work. The process resulted in 11 showings and William had three offers in hand before we hosted the first open house. This pre-existing demand created a frenzy at the first open house and more offers followed shortly thereafter. Ultimately William received $350,000 over the asking price and was elated with the results.
23 Second Place • 6 BR, 3 BA • Carroll Gardens
388,785
Member profiles analyzed
496
Total profile matches
21
Introductions
11
Showings
3
Offers
$3,100,000
Sold!
Buyer Case Study: Meet Ben
A Brooklyn-based investor, Ben, was looking for a building to rent out but was frustrated with the limited inventory. Making the move to The Agency, Ben saw a difference immediately. Using proprietary data analysis, in just 14 days we identified and presented 26 new connections with qualified owners that matched his needs. Ben purchased the first building he was shown as it matched his criteria perfectly. We negotiated his offer from the seller’s original asking price of $2.15M to $1.99M.
121 Dikeman Street • 5 Units • Red Hook
133,650
Member profiles analyzed
26
Total profile matches
7
Introductions
4
Showings
1
Offers
$1,990,000
Sold!
Buyer Case Study: Meet Erika and Adam
Erika and Adam were looking for a home in Gramercy that offered them a key to the park and was welcoming to their dog. Their frustration mounted when their specific search resulted in extremely limited inventory on the market and a lost bidding war. In just 14 days, The Agency’s marketing team curated and presented six quality pre-market properties that met Erika and Adam’s explicit criteria. Ultimately, Erika and Adam chose three of the properties to view in person and put in an offer on the home that best matched what they were looking for.
152 East 22nd Street • 2 BR, 2 BA • Gramercy
133,650
Member profiles analyzed
68
Total profile matches
6
Introductions
3
Showings
1
Offers
$1,850,000
Sold!