I was introduced to the Sellers in August of 2020 where we discussed strategy, pricing, and my team’s value proposition. It would be a few days later that I’d find out the sellers decided that a “building broker” was the way to go and didn’t hire me. I went with grace and wished them well.

Unit 1B launched in September overpriced and in original condition. It sat on the market for three weeks with no inquiries or showings. The Sellers delisted and took the winter to regroup and gave me a call in February 2021 to discuss listing the property. Chastened from the previous experience, the sellers were cautiously optimistic that my team’s approach would yield better results.

In April, I went about repositioning the unit from perception to presentation. I renamed the unit “Maisonette” and then orchestrated decluttering, painting, renovating, and staging over four weeks with Triplemint fronting the costs until closing. New and improved, I launched in May and in only 21 days negotiated a $100,000 over-ask offer. In tandem, I helped them identify and secure a new place to buy elsewhere in Brooklyn and successfully closed on both properties days apart in October 2021.

This storybook ending was the result of trust, proper pricing, presentation, and my ability to create the environment for over-ask offers. It can be your ending as well.