Main Content

Brooklynites are moving where?? 🤔


August 20, 2025

What Up Family?!

Welcome to The Edit with Aaron Seawood, a lifestyle letter serving a weekly dose of real estate, culture, and wisdom—all in three minutes or less. Let’s dive in. 

 

Real Estate Remix

Soho House Steps Back Into the Private Suite

The club that defined quiet luxury and creative cool is making a power move. Soho House is going private in a $2.7B deal led by MCR Hotels. Shareholders walk away with $9 a share, a 17.8% premium, bringing the global valuation to just under $2.8B. Ashton Kutcher joins the board, hospitality vet Neil Thomson slides in as CFO, and Apollo Global comes in strong with $700M. Longtime insider Ron Burkle stays at the table. From its London roots in ’95 to its NYC debut in ’03, Soho House became the blueprint for curated access. Now with 46 outposts and 200K+ members worldwide, it’s still setting the tone for what it means to belong. Now, if they can just be a bit more discerning with memberships… 

 

_________________ 

In case you missed it, I just created one of the most comprehensive guides to buying a Townhouse in NYC. This is the same guide I give to my private clients, and now you can download it for free. 

Get the Guide

__________________

 

 

NYC Insider: What’s Happening This Week

🎾 US Open 2025: The Season’s Final Grand Slam

From now until September 7th, Flushing Meadows takes center court as the world’s best descend on NYC for the US Open, a summer tradition that fuses next-level tennis with peak cultural energy. Expect fireworks under the lights of Arthur Ashe Stadium as defending champ Jannik Sinner, 2022 winner Carlos Alcaraz, crowd favorite Taylor Fritz, and the ageless Novak Djokovic battle it out for greatness. But it’s not just about the game, this is where sport meets spectacle: late-night matches, celebrity sightings, luxury suites, and that unmistakable New York buzz that makes the Open feel less like a tournament and more like a two-week festival. Whether you’re courtside or catching it from the cocktail deck, this is one of the city’s defining events of the summer. 

 

Weekly Gem 💎

Faith Over Feed

The headlines are heavy: war, violence, loss. Let it move you, yes. But don’t let it move in. Grieve what’s real, honor what hurts, and refuse to outsource your nervous system to the news cycle.

Optimism isn’t denial, it’s discipline. I’m not saying the pain is good; I’m saying let’s not waste it. We turn it into clarity, compassion, and action. Even what isn’t for our comfort can be for our growth. Let what’s dark sharpen your purpose, not shrink your spirit.

This week, be informed, not inundated. Take one concrete step (pray, donate, call, show up), then protect your mental health with a quiet morning before phone, boundaries on doom-scrolling, plenty of sunlight, and movement on purpose. Keep creating. Keep loving. Keep your frequency clean.

We’re not here to echo the chaos. We’re here to be the signal.

 

The Best Home on the Market This Week  

Here’s a special listing that caught my eye that I think you should consider if you’re in the market. I’m prioritizing quality, soul, and a space that truly speaks.

Listed by George Vanderploeg, Madeline Hult Elghanayan, Allison Chalfin, Stuart Brannan

48 East 81st Street

$17,950,000    6 Beds / 7+ Baths   UES

This isn’t just timeless, it’s tailored. A 20-foot-wide Neo-Georgian townhouse that delivers all the Upper East Side grandeur you’d expect, but wrapped in a fully renovated, designer-furnished package that’s ready for real life.

Spanning five stories (plus a full basement), this home lives like a private museum—with enough warmth and flow to host everything from a dinner party to a complete weekend takeover.

🔑 Best Features 

  • Enjoy a grand parlor, formal salon, dining conservatory, and a proper library.
  • The primary suite is a vibe unto itself, complete with spa bath, dressing room, and walk-ins that don’t skimp on space.
  • The European chef’s kitchen and butler’s kitchen make entertaining seamless.
  • There’s a wine cellar for the collectors and a teak-wrapped cinema room for the wind-down.
  • Outside? A south-facing Zen garden and a planted roof terrace round out the calm

This is UES elegance with the volume turned up, just moments from Museum Mile, The Met, and Manhattan’s finest restaurants, boutiques, and galleries.

 

 Who wants a tour?

 

Before you go…

🏃🏽‍♂️ Why wait for the train? Run Brooklyn instead this Saturday.

🗽 Here’s where the highest-earning Americans making $1M+ a year live

🏠 Say it ain’t so! Some Brooklyn residents have been moving here en masse. Really?!! 🤔

🏈 US flag football has a star receiver that might just be better than your favorite in the NFL.

🪮 Afropunk is back this weekend with Erykah Badu headlining. Brooklyn, stand up!

 

_______

Looking to Buy, Sell, or Rent? Let’s talk.

 

Like I ask GOD every day, who can we help next? 

Skip to content